Wednesday, January 18, 2006

The Numbers Are In

The weekend's NHL on NBC broadcasts may drawn some good reviews, but unfortunately, the same cannot be said of its TV numbers:
NBC's regionalized NHL coverage premiered Saturday and drew a 1.5 overnight rating. That translates to 1.5% of households in 56 urban TV markets, down from the 1.7 ABC drew for its opener two years ago.
For comparison's sake:

None of the four NFL playoff games last weekend drew ratings that matched the 24.3 overnight for New England Patriots-Indianapolis Colts in the comparable weekend last year. The four weekend games this year drew a total of 78.6 ratings points, just down from the 80 total points for the comparable games last year.
Admittedly, it may not be fair to compare hockey to football (especially playoff football) down in the States, but these numbers really make you realize the work the NHL has ahead to re-establish itself as a major sport. It'll be interesting to hear the league's spin on it.

Comments/Questions: Feel free to post in the comments section or email me at gocanucksgo10 (at) hotmail (dot) com.

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posted by J.J. Guerrero, 6:44 AM


At January 19, 2006 6:43 AM, Blogger Jes GÅ‘lbez said...

Well, since last year was 0.0%, I'm sure Bettman can say that they increased their share by 1.5 over a year ago :)

At January 20, 2006 6:58 AM, Blogger hoopsjunky said...

hahaha! 3000 more people are watching NHL hockey than last season. :)

At January 20, 2006 8:31 AM, Anonymous Chet said...

NBC is not promoting their NHL games at all. Try finding any mention of them on NBC.com. They don't appear on the program schedule. And if you do a search for 'NHL' you get this:

Did you mean: nh
Search results
0 Search Results for nhl

At January 20, 2006 4:55 PM, Blogger hoopsjunky said...

I'm glad you mentioned that, Chet. I was looking through the NBC website myself and wasn't sure if I just missed it. I wonder if this is because neither the NBC or the NHL is guaranteed to profit from the broadcasts.


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